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This book, written by Ian Chaston, will be released on June 12, 2009. You can pre-order it on Amazon.com for £23.74. Readers should note that Boomer Marketing is the first book to address the current global recession and the effects of the same on a company’s marketing strategies. The author’s main argument is that companies need to revise their strategies to focus on baby boomers that are those consumers who are in the 50+ age bracket. These consumers are the wealthiest, fastest growing consumer group in the world. Visit www.amazon.com to buy this book.